With a brand strategy background that’s both deep and dynamic, Logan is a versatile innovator with a knack for inspiring others. He believes that rigorous experimentation and rhythmic collaboration are forces for collective good—within project teams, and across stakeholders.


This philosophy has guided him as he’s helped clients make disruptive discoveries and build great experiences, all while forming deeper connections with their consumers

Prior to joining ?What If!, Logan spent several years leading award-winning design teams and creating ideas, content, and products at Vivaldi, Jones Knowles Ritchie, and Team Epiphany.

When Logan isn’t busy unlocking growth opportunities at work, you can find him watching every NBA game, sipping a margherita on his roof, and travelling to unlock his own growth as a world citizen.