With a brand strategy background that’s both deep and dynamic, Logan is a versatile innovator with a knack for inspiring others. He believes that rigorous experimentation and rhythmic collaboration are forces for collective good—within project teams, and across stakeholders. 

This philosophy has guided him as he’s helped clients make disruptive discoveries and build great experiences, all while forming deeper connections with their consumers.

Prior to starting Planet Proto, Logan spent several years leading award-winning design teams and creating ideas, content, and products at VSA Partners, ?What If! Innovation, Vivaldi Group, Jones Knowles Ritchie, and Team Epiphany.

When Logan isn’t busy unlocking growth opportunities at work, you can find him watching every NBA game, sipping a gin and tonic on his roof, or travelling to unlock his own growth as a world citizen.

A humble creative strategist who believes in the power of teamwork


2020 AVA Gold Award


2019 Webby Honoree

Rally Bus

2018 Notable Alumni

The New School




Experimental Innovation



Commercial Semiotics

Creative Writing

Quant/Qual Research

references that say i'm awesome.

Tom Ajello, CCO

Vivaldi Group

Erich Joachimsthaler, CEO
Vivaldi Group

Fred Sham, Assc. Partner  

?What If! Innovation

Megan Sklanka, Lead Inventor

?What If! Innovation

Michael Girts, Assc. Partner

VSA Partners

Ari Navarro, Head of Strategy

VSA Partners

John Bruce, Program Director 

Parsons: School of Design