The Boston Beer Company introduces Truly Vodka Seltzer
Updated: Oct 1, 2022
The Boston Beer Company and my team at LPK filled a key gap in their portfolio by creating a new brand and array of products in the rapidly emerging Vodka Soda sub-category.
The makers of Truly Hard Seltzer, The Boston Beer Company, has announced the addition of a vodka-based hard seltzer to its already bursting lineup of Truly flavors.
The news of entry in to the spirits-based ready-to-drink cocktail market comes not long after the launch of the new Truly Flavored Vodka.
The new Truly Vodka Seltzer flavors will include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry. The intriguing dual-flavor combination canned cocktails will be made with six-times distilled vodka and real fruit juice to go along with a 5% ABV and 110 calories per 12 ounce can.